Skills

• Develop and execute effective digital marketing campaigns that increase brand awareness, drive website traffic, and generate leads.
• Develop and manage social media marketing campaigns across multiple platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Create and publish engaging content for our website, social media channels, email marketing, and other digital platforms.
• Optimize website content for SEO and ensure our website is user-friendly and easy to navigate.
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools and create reports that provide insights and recommendations for improvement.
• Collaborate with internal teams to create and execute digital marketing campaigns that align with the company's goals and objectives.
• Stay up to date with the latest trends and technologies in digital marketing and make recommendations for improvement.
• Manage and execute email marketing campaigns, including creating email templates, managing subscriber lists, and analyzing campaign performance metrics.
• Develop and manage digital advertising campaigns, including PPC advertising on search engines and social media platforms, and display advertising on websites and mobile apps.
• Use web analytics tools to analyze website traffic, user behavior, and conversion rates, and make recommendations for improving website performance.
• Develop and execute content marketing strategies, including creating blog posts, white papers, and other content that aligns with the company's marketing objectives.
• Collaborate with designers, writers, and other stakeholders to develop and produce marketing materials, including graphics, videos, and other multimedia content.
• Monitor and manage online reputation by monitoring social media channels, responding to customer reviews and comments, and addressing negative feedback.
• Develop and execute search engine optimization (SEO) strategies, including optimizing website content, conducting keyword research, and building high-quality backlinks.
• Use marketing automation tools to create and manage marketing workflows, including lead nurturing and customer engagement campaigns.
• Track and analyze marketing metrics such as website traffic, email open rates, click-through rates, conversion rates, and ROI, and use this data to optimize marketing campaigns and make recommendations for future campaigns.